WELCOME BACKHUG! INNOVATIVE NEW STARTUP JOINS OUR HEALTHTECH PR PORTFOLIO

We mentioned that we had a couple of new clients joining our Healthtech PR team, and today we are delighted to announce that we are working with innovative, tech startup BackHug to build awareness of its new, smart back therapy device in the UK.

We have already started work with high profile media relations for this exciting tech driven therapeutics’ business, as it aims to transform the lives of over ten million people in the UK living with back pain. We have secured interviews with The Times and Monocle and a raft of health and tech editors from top tier UK media are testing and reviewing the “Robot Physio”. Early feedback has been that the device is transformative. We’re working to ensure our media reviewers have the best possible experience and we’re keeping our fingers crossed for incredible media coverage. Watch this space as we share the the media hits!

Cherish PR was the obvious choice for BackHug founder and engineer-turned-physiotherapist, Chongsu Lee. It was our startup and tech specialism that clinched the deal for the Founder who designed and created BackHug to offer professional-level back therapy to people in the comfort of their own homes. Alongside a pioneering therapy device, BackHug also offers in-app physio consultations to assess users’ needs, with over 2,000+ personalised treatment programme options. Wow!

As one of the UK’s leading tech PR firms, we have helped many incredible technology companies on their growth journeys. We can see how important the BackHug device will be in combatting the UK’s huge back pain problem. It’s great to be a part of this exciting Healthtech phenomenon in the making.

If you have a new Healthtech device that needs an outstanding PR launch, get in touch. Our team would be more than happy to discuss your plans and how PR can help you launch and grow your business.